“Aloha eFrequency has helped us personalize our marketing efforts to a greater extent,” says Calabrese. “Our first direct mail campaigns after implementing eFrequency were very successful, resulting in a 15 percent response rate from our guests.” After evaluating multiple providers, we chose the Aloha Enterprise solution based on three key differentiators: ease of use, above-store reporting capabilities, and support. “It was a no brainer for us to select Aloha as our technology solution. The interfacing capabilities of all the products together in one system really simplified the entire process.” "The Aloha solution has made our restaurants run extremely efficient and we can easily handle the high traffic we receive with our nightly specials. The Aloha solution increased speed of service and staff productivity, builds effective marketing programs, deters employees from theft and has helped me gain visibility into all my operations from multiple locations."